Marketing on Instagram for business and the advantages

With over 700 million active users, it has become a huge and diverse online community with unlimited marketing potential.

Marketing on InstagramOver ⅓ of Instagram Users Have Used The App To Purchase A Product Online

We just have one word: sales. At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram.

Over ⅓ of Instagram users have used Instagram to purchase a product online, making them 70% more likely to do so than non-Instagram users.

In addition to this, 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.

Now, an Instagram advertising post (or an Instagram ad) is different than an organic post you’d publish on your Instagram account. An Instagram ad is a post that you sponsor with advertising dollars so that it reaches more people.

Instagram Differentiates Personal Profiles from Business Profiles

Like Facebook, Instagram differentiates account by personal accounts and business accounts.

Some of these business page features include having a call to action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.

It also gives Instagram users a clear understanding that the page they are on is owned by a business and is not just a personal Instagram page.

Instagram’s User Base Allows You To Tap Into An Otherwise Unreached Customer Base

With 700 million Instagram users actively on the platform at least once a day, think of Instagram as a hand or extension of your company. The more present you are on Instagram, the more present you will be to your potential customers on Instagram.

Build An Audience That Will Stay Connected With Your Brand

When a consumer follows your brand on Instagram, they are making the active decision to see your posts on their timeline moving forward. This shows strong, initial interest on their part, and you can continue to build the relationship from there!

Marketing on InstagramStrengthen Your Relationship With Your Followers And Potential Customers

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

Additionally, Instagram users “like” 4.2 billion posts per day.

Businesses can capitalize on this opportunity to stimulate conversation and comment back directly with their followers. On Instagram, you can use the @ sign to tag users and reply directly back to someone who either liked the image or commented on the post.

Instagram Is A Visual Platform

One of the main benefits of Instagram that separates it from all other social media platforms is that it’s photo-centric.

Unlike other social media sites, Instagram is comprised solely of photos and videos that can be accompanied with text, but text is not mandatory.

This is beneficial to you because most people remember more of what they see than what they read or hear!

Additionally, videos tend to outperform images on social media when it comes to engagement and results, but both videos and images outperform social media posts without either.


By: LYFE Marketing


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